Project Portfolio

Brand: Wild West Florals | www.wildwestflorals.com | @wildwestflorals

Year: 2024-current

Industry: Wedding Florist, Wedding Vendor

Objectives:

  • Local SEO

  • On-Page Optimization

  • Google Analytics Set Up

Local SEO & On-Page Optimization

I implemented a comprehensive local SEO strategy that included optimizing Wild West Florals’ Google My Business profile, enhancing on-site SEO elements, and executing targeted keyword research. By focusing on ranking for keywords like "wedding florist Santa Barbara," I aligned Wild West Florals’ online presence with the search behaviors of potential clients.

Within just one month of working together, Wild West Florals achieved remarkable visibility improvements. Their Google Business Listing climbed to the top three positions in Google Maps for our targeted keyword, significantly increasing their local search presence.

This rapid enhancement not only improved brand visibility but also drove more qualified traffic to the website and increased organic visits from Google Search by 50%.

Key strategies that contributed to this success:

  • Google My Business Optimization: I ensured Wild West Florals’ profile was fully optimized with accurate business categorization, updated service areas, and relevant keywords.

  • On-Site SEO Enhancements: I optimized Wild West Florals website’s meta tags, headers, and content to include the target keywords like "wedding florist Santa Barbara." This helped search engines understand the relevance of her site for local searches.

  • Google Analytics Set-Up & Monitoring: I set up and monitored Google Analytics to track the performance of our SEO efforts. This allowed us to gain valuable insights into user behavior, traffic sources, and user engagement, which informed further optimization strategies.

The results were impressive and fast, demonstrating my ability to develop and execute effective SEO strategies that produce tangible outcomes. This case study exemplifies my expertise in local SEO and my commitment to driving measurable success for my clients.

Google Analytic Set-Up & Monitoring

  • Established a comprehensive Google Analytics setup by creating an account, implementing the tracking code, setting up goals, configuring filters, and integrating Google Search Console, ensuring accurate data collection and analysis.

  • Monitored key SEO metrics and user behavior, including organic traffic, bounce rate, average session duration, and goal conversions, to evaluate the effectiveness of SEO strategies and user engagement.

  • Analyzed detailed insights such as acquisition channels, page performance, bounce rates, and search queries to optimize content, improve site performance, and tailor marketing strategies for better results.

Explore Wild West Florals website to discover the full spectrum of Lilian Kugler’s Search Engine Optimization services and envision the possibilities for your next project.