Project Portfolio

Brand: Houston Skincare Sanctuary | @houston_skin_care_sanctuary

Year: 2019-2022

Industry: Esthetician, Skincare Wellness Spa

Objectives:

  • Brand Development

  • UX/UI Web Design + Development

  • Search Engine Optimization

  • Acuity Scheduler Set Up

Brand Development

Developed comprehensive brand guidelines, including logo usage, color palettes, typography, and imagery, to ensure cohesive brand representation across all platforms.

Conducted thorough market research and competitive analysis to inform brand strategy and positioning, resulting in a unique and differentiated brand presence.

Designed compelling and visually consistent brand identities that effectively communicate the client's values and resonate with their target audience.

UX/UI Design

Conducted thorough research and analysis of the niche industry, target audiences, and compe-titors' websites to inform the site structure.

Created and built a user-friendly and visually appealing design that reflects the brand's personality and values.

Built and optimized brand design elements such as typography, color schemes, buttons, images, and overall layout to create a cohesive and visually appealing website.

Wrote clear, concise, and compelling copy for each page, focusing on communicating key messages and value propositions to the target audience.

Implemented a user-centric approach to site architecture, prioritizing usability and accessibility.

Created a sitemap outlining the structure of the website, including main pages, subpages, and any necessary landing pages.

Designed buttons and other clickable elements with clear call-to-action (CTA) labels and intuitive placement to encourage user interaction.

Acuity Scheduling Set Up

screenshot of Acuity Scheduling Choose Appointment landing page

  • Implemented and customized Acuity Scheduler for clients, tailoring the setup to meet specific business needs and streamline appointment scheduling processes.

  • Integrated Acuity Scheduler with various platforms and tools, including payment gateways, CRM systems, and marketing automation software, to create a seamless and efficient workflow.

  • Designed and configured booking pages, forms, and automated email notifications to enhance the user experience and ensure clear communication with clients.

  • Conducted training sessions and provided comprehensive support to clients, enabling them to effectively manage and utilize the Acuity Scheduler for their business operations.

  • Ensured the integration of Acuity Scheduler with clients' existing websites and social media platforms, enhancing accessibility and convenience for end users.

  • Provided ongoing maintenance and troubleshooting support, ensuring the scheduling system remains reliable and aligned with evolving business goals.