Project Portfolio
Brand: Choice Based Recovery | @choicebasedrecovery
Year: 2017-2023
Industry: Clinical Mental Health Private Practice
Objectives:
UX/UI Web Design and Development
Social Content Creation
EHR Set Up
UX/UI Design
Conducted thorough research and analysis of the niche industry, target audiences, and compe-titors' websites to inform the site structure.
Created and built a user-friendly and visually appealing design that reflects the brand's personality and values.
Built and optimized brand design elements such as typography, color schemes, buttons, images, and overall layout to create a cohesive and visually appealing website.
Wrote clear, concise, and compelling copy for each page, focusing on communicating key messages and value propositions to the target audience.
Implemented a user-centric approach to site architecture, prioritizing usability and accessibility.
Created a sitemap outlining the structure of the website, including main pages, subpages, and any necessary landing pages.
Designed buttons and other clickable elements with clear call-to-action (CTA) labels and intuitive placement to encourage user interaction.
Explore Choice Based Recovery’s website to discover the full spectrum of Lilian Kugler’s website design services and envision the possibilities for your next project.
You will need to enter the password below to access Choice Based Recovery’s demo website:
Password: CBRExample
Content Creation
Created visually appealing multimedia content, such as videos, infographics, or interactive tools, to enhance user engagement and retention.
Incorporated storytelling techniques to connect with the audience on an emotional level and convey the client's brand story and values effectively.
Developed and designed comprehensive evergreen PDF assets and created custom graphics, charts, and illustrations to visually enhance and convey complex information effectively.
Wrote high-quality, engaging, and informative content that provides value to the target audience and aligns with the brand’s voice and messaging.
Custom Content Design












Electronic Health Record Set Up
Developed a detailed system plan based on the gathered professional requirements, ensuring scalability, security, and performance.
Created customizable templates and forms to accommodate various professional specialties and documentation needs like patient demographics, medical history, treatment plans, progress notes, and consent forms.
Integrated scheduling and appointment management functionalities, allowing healthcare providers to efficiently manage their calendars and patient appointments.